THE SEASON OF
EUROPEAN
CHERRIES
CherryFic! is a targeted three-year information and promotion action dedicated to high-quality fresh European cherries in the markets of India and the United Arab Emirates.
Co-funded by the European Union under AGRIP-SIMPLE-2025, the Action highlights the quality, taste, freshness, traceability and responsible production behind European cherries, while strengthening awareness of European agri-food excellence in two dynamic international markets.
Through digital communication, tastings, trade events, professional networking and business-to-business activities, CherryFic! brings consumers, professionals and market stakeholders closer to a distinctive seasonal fruit with a premium identity and authentic European origin.
Target countries
India
A fast-developing market with growing interest in premium fresh fruit, new taste experiences and products with reliable origin, transparent production and high quality.
United Arab Emirates
A dynamic premium market with a strong presence of organised retail, hospitality, food service and high-quality imported fresh products.
Key characteristics
- High quality, natural sweetness and distinctive taste
- Freshness, attractive appearance and seasonal character
- Varietal diversity, with characteristics that can differ in size, colour, texture and flavour
- Careful sorting, standardisation, packaging and cold-chain management
- Traceability and transparent production and handling procedures
- Responsible cultivation and quality-management practices